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Crayola Rebrand - UARK GDIS SPRING 2021

Natasha Martinez
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Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Redesigning Crayola for my 2021 Identity Systems project! I love color usage, gradients, and arts and crafts so getting a chance to redesign a well loved brand was so fun for me! Years later, this is still one of my favorite projects I've done.
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
I hand drew all the doodles presented on the packaging, art shouldn't always be perfect. I loved getting a chance to be creative with more of the info heavy content on the packaging. 
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
I really wanted to emphasize creativity and coloring even if it's just through a digital medium. I created these templates for my imaginary Crayola rebrand's social media.
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Then I proceeded to hand the phone to my niece and have her go wild.
Rebrand branding design social media brand identity Graphic Designer visual identity Crayola craft College Project
Thank you for checking out my work!
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Crayola Rebrand - UARK GDIS SPRING 2021
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Natasha Martinez's profile
Little Rock, AR, USA

Crayola Rebrand - UARK GDIS SPRING 2021

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